科宝博洛尼橱柜的价位为什么高于其它品牌（优势）？
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体;">一、很多厂家的橱柜，看上去与博洛尼的很像，为什么博洛尼的延米价要比别人高？</span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><strong><font size="3"> </font></strong>看上去很像，但实际上差别很大，可以从配置、服务、品牌三方面来比较： </span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">1．<strong>配置不同</strong>。</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><b style="mso-bidi-font-weight: normal;">博洛尼</b>的基本延米价中，已经包含了以下</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">同级别中最好的配置：</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> 1）抽屉配置：新型铝钛合金屉帮，高<span lang="EN-US">11cm，普通的为6cm,容积率大出40%；滑道有加厚镀锌层；滚轮采用高强度的特殊工程尼龙，无需润滑油，不生锈；弧型抽帮设计使清洁变得很容易；满2延米送一组抽屉，其中2个1/4抽、1个1/2抽中配加高玻璃栏及分隔杆。 </span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"> </span></span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">2）</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">免费的德国进口高档铝踢脚板、可调脚：金属踢脚板与防火板踢脚板一项成本差别上百元。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">3）</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span style="FONT: 7pt "Times New Roman";"> </span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">最新的免费<span lang="EN-US">20项升级，分别达到欧洲E0级环保标准的意大利进口希莱箱体板、嵌入式德国瑞好防蟑防撞条、奥地利BLUM快装100度铰链（世界级品牌与国产小厂出品的不仅质量上有所差距，价格上一个就差几十元。）、我们赠送的BLUM铝回弹抽与一般厂家的钢抽和木屉在成本上相差几百元、70KG级隐藏式吊码（一般为30KG外露式吊码）、防划手防物品外滚搁板前沿铝条、安装增强型防撞条铝前连接带及带防撞条的防水铝底板、防甲醛外泄的箱体孔位塞、卡入式搁板夹、箱体正面1MM封边条、双装饰贴面后背板、棒榫结构加固定件及快装件的第三代箱体结构、玻璃门框防震防尘密封条、防水底漏、多功能封边橡胶条等。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"> </span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">其他厂家的延米价里，是不含上述配置的，或者只有个别厂家只有其中的一、两项，而且所用的材料和品牌完全不能与<b style="mso-bidi-font-weight: normal;">博洛尼</b>所用的相比。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">2．<b style="mso-bidi-font-weight: normal;">博洛尼</b>所提供的服务内容和水准不同，主要表现在以下几个方面：</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">博洛尼</span></b><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">的产品是意大利原创设计，与欧洲橱柜的流行趋势同步。并且由意大利顶级的设计大师里诺<span lang="EN-US">.克塔托，每年专门为科宝设计独有的署名作品或款式；其它厂家的设计，无论是风格、品位还是流行趋势，都与我们相距甚远。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"> </span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">我们有由近<span lang="EN-US">200名经验丰富的设计师组成的设计队伍，由于<b style="mso-bidi-font-weight: normal;">博洛尼</b>本身具有丰富的产品配件、电器、橱柜款式品种繁多，他们都是有3至5年从业经验，做过大量的实际单子，因而堪称见多识广、身经百战，同时，每年还要至少接受1至2次由国外资深设计师指导的培训。由于整体厨房设计是一项复杂的系统工程，由这样的专业人员为您服务，不但可以满足您最细致的需求，为您提出合理的建议和选择，同时也让您在厨房装修中少走弯路、少交“学费”。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"> </span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">目前市场上的其他橱柜厂家，设计人员一般都没有超过<span lang="EN-US">15人的，小厂家甚至只有3至5名。而且由于<b style="mso-bidi-font-weight: normal;">博洛尼</b>常年实行“末位淘汰制”，很多淘汰出的不合格人员，甚至会成为小厂家的骨干设计力量。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"> </span></span><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">博洛尼</span></b><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">在行业中首家（目前也是唯一的）实行安装监理制，能够迅速解决现场安装出现的问题，更好地为客户服务。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">博洛尼</span></b><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">实行五年保修，终身维修制度，开通“<span lang="EN-US">800”免费售后服务热线，并且每年投入100多万元保证售后服务系统的运行。科宝公司已有10年的历史，又是中外合资企业，北京市“AAA”级信用单位，买这样企业的产品，才称得上是后顾无忧。市场上的其它小厂家，承诺的保修期大多是一年，而且，大部分厂家的历史都不到五年，规模小不说，就是在日益严峻的市场竞争环境下，其生存的机率和期限都还是一个未知数。<p></p></span></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 33pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0; mso-char-indent-size: 11.0pt;"><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">3．科宝<strong>博洛尼</strong>的品牌涵义及价值不同。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 33pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0; mso-char-indent-size: 11.0pt;"><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">我们的品牌定位是追求美好的品质及生活情调。我们的客户群都是社会的精英阶层，有品味、讲格调、思想年轻、前卫、追求时尚与个性，讲究生活品质。比如说，我们的产品成为众多演艺界、体育界明星的最爱，也成为外企金领白领家庭的最佳选择，著名导演陈凯歌和影星陈红，不但选择了科宝的展厅作为电影《和你在一起》的重头厨房戏拍摄现场（在我们的展厅，您可以看到由他们签名的剧照），在拍戏之后，因为对<b style="mso-bidi-font-weight: normal;">博洛尼</b>橱柜的喜爱，至今已经购买了两套橱柜自用。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 33pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0; mso-char-indent-size: 11.0pt;"><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">因此，选择<b style="mso-bidi-font-weight: normal;">博洛尼</b>品牌，不仅是身份和实力的象征，也代表了您的生活品质及审美追求。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 33pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0; mso-char-indent-size: 11.0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">从以上三个方面的比较，我们可以看出<b style="mso-bidi-font-weight: normal;">博洛尼</b>与其它厂家的巨大差异，因此，单纯地讲延米价是没有意义的，关键是要比较差异，以及产品之外由服务及品牌带给您的大量附加价值。<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>[此贴子已经被作者于2006-8-21 17:43:08编辑过]
科宝博洛尼橱柜的价位为什么高于其它品牌（优势）？
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体;">二、用同样的价钱都可以买到进口橱柜了，为什么还要选择</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">博洛尼</span></b><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体;">？<span lang="EN-US"><p></p></span></span></b></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: -22pt; LINE-HEIGHT: 150%; mso-char-indent-count: -2.0; mso-char-indent-size: 11.0pt;"><span>1、 <strong> 1、<font size="1">博洛尼</font></strong></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">是中意合资企业，产品是意大利顶级设计师设计，生产加工设备都是德国、意大利原装进口设备，生产橱柜的核心材料（门板、箱体板、五金等）也都是原装进口的，只是我们的生产基地、销售体系和售后保障系统植根于国内。因此，我们与所谓的“全进口”橱柜在风格、品质、性能方面的差距是非常小的；在配置上，如“<span lang="EN-US">20项升级”，甚至超过了国内市场上几乎所有的进口品牌。而在供货期（进口橱柜是3至4个月，我们是40天）、保修期（进口橱柜一般是1年，我们是5年）及售后方便性等，我们要有很强的优势。另外，<b style="mso-bidi-font-weight: normal;">博洛尼</b>是建立了10年的企业，一直在国内市场耕耘，而进口橱柜一般都是由某个贸易商代理销售，从企业的专业性及抗市场风险能力来讲，<b style="mso-bidi-font-weight: normal;">博洛尼</b>都要优于大部分的进口品牌。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: -22pt; LINE-HEIGHT: 150%; mso-char-indent-count: -2.0; mso-char-indent-size: 11.0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"> </span></span><span lang="EN-US"><font face="Times New Roman"><strong>2、</strong><span style="FONT: 7pt "Times New Roman";"> </span></font></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">进口橱柜”只是一个模糊的概念，其实进口橱柜也要分高、中、低档，也要讲基本配置。尤其<b style="mso-bidi-font-weight: normal;">博洛尼</b>在实施“二十项”升级后，配置已经完全超越了欧洲中级橱柜的水平，某些配置甚至是仅用在最顶级的橱柜品牌上的。而目前进入国内市场的某些“高档进口橱柜”，在其本土的欧洲市场上，其实只是“超市级”的中低品牌。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 33pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.99; mso-char-indent-size: 11.0pt; tab-stops: list 57.0pt;"><b><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">3、甲醛含量</span></b><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><p></p></span></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 37.2pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.38; mso-char-indent-size: 11.0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> ①欧洲标准：≤<span lang="EN-US">10mg/100g</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 37.2pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.38; mso-char-indent-size: 11.0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span lang="EN-US"></span></span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>②国家标准：≤30mg/100g</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 37.2pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.38; mso-char-indent-size: 11.0pt;"><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;"> </span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">③自我标准：欧洲<span lang="EN-US">E0级标准：≤5mg/100g<p></p></span></span></p><p></p><p></p><p></p><p></p>[此贴子已经被作者于2006-8-21 17:44:24编辑过]
<p> </p><img src="attachments/dvbbs/2006-8/20068221892311079.jpg" border="0" onclick="zoom(this)" onload="if(this.width>document.body.clientWidth*0.5) {this.resized=true;this.width=document.body.clientWidth*0.5;this.style.cursor='pointer';} else {this.onclick=null}" alt="" /><br/>
[此贴子已经被作者于2006-8-22 18:09:28编辑过]
</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">原装组装国产三足鼎立</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
<p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">原装</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">5000</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">元起价选择更多</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在深圳原装进口橱柜发展的五年时间里，其受到市场接受及欢迎的程度也越来越高。据深圳博夫曼橱柜负责人张国红介绍，早期的原装进口橱柜品牌，价格定位在</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">6000—15000</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">元</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">/</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">延米左右；而国内的一线品牌价位则在</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2000—8000</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">元</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">/</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">延米；深圳本土品牌定价在</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1500—5000</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">元</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">/</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">延米，价格相差较大。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">相对来说，消费进口品牌橱柜的客户群仅限于金字塔尖阶层，绝对消费人数少，而且这些品牌也很少做品牌推广宣传。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">张国红说，那个时候进口品牌的店面也很小，不太起眼，市场比较局限。</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">随着阿尔诺、劳斯等品牌的进驻，深圳原装进口橱柜的价格也逐步提高。今年</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">7</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">月，博夫曼进驻深圳以后，其</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">5000—15000</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">/</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">延米的价格，给了高端消费群更多的选择余地。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">可以这样说，目前的原装进口橱柜，已经可以囊括由中高档消费者到塔尖级高端人群的更多层次的消费群，其丰富的产品系列及价格体系，已经可以接纳更多的顾客来进行选购。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">张国红同时也表示，从品质上来说，目前以博夫曼为代表的原装进口橱柜，仍然在消费群上与中外合资品牌及纯国产品牌有区别，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: Courier; mso-hansi-font-family: Courier; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">相对来说，我们的中端顾客，就是他们的高端顾客。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span></p><p><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="mso-spacerun: yes;"> </span></span></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Courier; mso-bidi-font-family: 宋体; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"></span></p> 虽然有些像是做广告，但是还是有些具体内容，这样让消费者也能明白自己的钱花在什么地方了。
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