日志
德国高仪CEO谈如何加强与中宇卫浴的合作
德国高仪公司(Grohe)2月14日宣布，将收购在法兰克福上市的中国卫浴产品企业中宇卫浴股份有限公司约20%的股份，预计收购金额在1890万欧元左右。以下是高仪首席执行官戴维•海内斯(David Haines)关于其在中宇增持股份及高仪中期战略计划方面的访谈，内容源自高仪官方网站www.grohe-offer.com
Mr. Haines, GROHE is planning further growth in the Asian market and to acquire a major stake in Joyou. Why are you undertaking this step right now?
海纳斯先生，高仪计划在亚洲市场进一步发展，拟收购中宇的部分股份。请问您现在为什么采取这一措施？
Joyou is one of our longstanding and highly valued business partners. Our cooperation with Joyou has proven to be very fruitful for both sides in recent years. Both companies will benefit from each other’s respective strengths in the markets, thereby accelerating growth opportunities. GROHE will get easier access to Joyou’s vast customer base and a rapidly growing, more brand- savvy middle class in China. Joyou on the other hand will benefit from GROHE’s leading know-how in quality, technology and design to improve competitiveness in China and internationally.
中宇是我们长期和具有高度价值的商业合作伙伴。近年来，我们与中宇的合作对彼此都卓有成效。两家公司都能在市场上从对方公司的优势中获益，因而促进增长的机会。高仪通过中宇可以更容易获得更广的客户群体和快速的发展，接近更多喜欢品牌的中产阶级。另一方面,中宇将从高仪在质量、技术和设计方面的领先技术中获益，增强其在中国和世界上的竞争力。
海纳斯先生，高仪计划在亚洲市场进一步发展，拟收购中宇的部分股份。请问您现在为什么采取这一措施？
Joyou is one of our longstanding and highly valued business partners. Our cooperation with Joyou has proven to be very fruitful for both sides in recent years. Both companies will benefit from each other’s respective strengths in the markets, thereby accelerating growth opportunities. GROHE will get easier access to Joyou’s vast customer base and a rapidly growing, more brand- savvy middle class in China. Joyou on the other hand will benefit from GROHE’s leading know-how in quality, technology and design to improve competitiveness in China and internationally.
中宇是我们长期和具有高度价值的商业合作伙伴。近年来，我们与中宇的合作对彼此都卓有成效。两家公司都能在市场上从对方公司的优势中获益，因而促进增长的机会。高仪通过中宇可以更容易获得更广的客户群体和快速的发展，接近更多喜欢品牌的中产阶级。另一方面,中宇将从高仪在质量、技术和设计方面的领先技术中获益，增强其在中国和世界上的竞争力。
Where do you see the special benefit for GROHE as an anchor shareholder in Joyou?
您认为高仪成为中宇的重要股东可以获得什么特别利益？
In Joyou, we are gaining a strong partner in the Asia-Pacific region ␣ the market leader in China with a tightly-knit distribution network and vast customer base. This gives us even broader access to the Chinese sanitary ware market which boasts excellent rates of growth. I am convinced that we will still pick up a lot of speed together with our GROHE China team on the Chinese market. Both Joyou and GROHE can benefit in their respective markets by pooling their strengths. This way, we create a win-win situation for both companies, their employees and customers.
通过中宇，我们可以在亚太地区获得一个强大的合作伙伴。中宇是中国卫浴市场上的领导者，有着紧密的经销商网络和广泛的消费者群体。这就使得我们能更广泛的进入中国卫浴市场，该市场有着强劲的增长率。我相信我们以及高仪中国团队在中国市场将加速发展。通过结合两家公司的优势，中宇和高仪能从其各自的市场上获益。这样，我们可以为两家公司、公司的雇员以及我们的顾客创造双赢的局面。
您认为高仪成为中宇的重要股东可以获得什么特别利益？
In Joyou, we are gaining a strong partner in the Asia-Pacific region ␣ the market leader in China with a tightly-knit distribution network and vast customer base. This gives us even broader access to the Chinese sanitary ware market which boasts excellent rates of growth. I am convinced that we will still pick up a lot of speed together with our GROHE China team on the Chinese market. Both Joyou and GROHE can benefit in their respective markets by pooling their strengths. This way, we create a win-win situation for both companies, their employees and customers.
通过中宇，我们可以在亚太地区获得一个强大的合作伙伴。中宇是中国卫浴市场上的领导者，有着紧密的经销商网络和广泛的消费者群体。这就使得我们能更广泛的进入中国卫浴市场，该市场有着强劲的增长率。我相信我们以及高仪中国团队在中国市场将加速发展。通过结合两家公司的优势，中宇和高仪能从其各自的市场上获益。这样，我们可以为两家公司、公司的雇员以及我们的顾客创造双赢的局面。
Who will lead Joyou?
谁将管理中宇？
We are very pleased to have the existing Chinese management team of Joyou on board. The current CEO, founder and largest shareholder of Joyou, Mr. JiansheCai, will remain CEO of Joyou. In Mr. JiansheCai we have a seasoned expert with top connections in China. I personally find JiansheCai’s expertise and business acumen extremely impressive.
我们很高兴中宇现有的中国管理团队将继续留任。现在的CEO、创始人、以及中宇最大的股东蔡建设先生将仍然是中宇的CEO。蔡建设先生有着良好的社会关系。我个人对蔡建设先生的专长与经营才能非常看好。
谁将管理中宇？
We are very pleased to have the existing Chinese management team of Joyou on board. The current CEO, founder and largest shareholder of Joyou, Mr. JiansheCai, will remain CEO of Joyou. In Mr. JiansheCai we have a seasoned expert with top connections in China. I personally find JiansheCai’s expertise and business acumen extremely impressive.
我们很高兴中宇现有的中国管理团队将继续留任。现在的CEO、创始人、以及中宇最大的股东蔡建设先生将仍然是中宇的CEO。蔡建设先生有着良好的社会关系。我个人对蔡建设先生的专长与经营才能非常看好。
What implications will the transaction have for Joyou’s and GROHE’s production and brands?
这项交易对中宇和高仪的产品与品牌有什么影响？
Both brands will remain clearly delineated: Joyou remains the superior brand for the domestic mass market in China while GROHE continues to be the international premium brand. We want both brands to remain independent and retain their individual brand identities ␣ not least because our target groups are so very different. Grohe will continue to produce GROHE products, and Joyou will continue to produce Joyou products.
两个品牌仍然有着明显的区别：中宇为中国市场的中高端品牌，而高仪为国际顶级品牌。我们希望两个品牌仍然保持独立，拥有各自的品牌标识，并不仅是因为我们的目标群体非常不同。高仪将继续生产高仪产品，而中宇将继续生产中宇产品。
这项交易对中宇和高仪的产品与品牌有什么影响？
Both brands will remain clearly delineated: Joyou remains the superior brand for the domestic mass market in China while GROHE continues to be the international premium brand. We want both brands to remain independent and retain their individual brand identities ␣ not least because our target groups are so very different. Grohe will continue to produce GROHE products, and Joyou will continue to produce Joyou products.
两个品牌仍然有着明显的区别：中宇为中国市场的中高端品牌，而高仪为国际顶级品牌。我们希望两个品牌仍然保持独立，拥有各自的品牌标识，并不仅是因为我们的目标群体非常不同。高仪将继续生产高仪产品，而中宇将继续生产中宇产品。
What are your medium-term goals?
您的中期目标是什么？
For us, it is particularly important that both companies ␣ and hence also their shareholders and employees ␣ benefit in equal measure. Together we will further expand our market position in the Asia-Pacific market.
对于我们而言，这次的合作使两家公司、两家公司的股东和雇员都能平等地获益是至关重要的。两家公司的合作将进一步提升我们在亚太市场的市场地位。
您的中期目标是什么？
For us, it is particularly important that both companies ␣ and hence also their shareholders and employees ␣ benefit in equal measure. Together we will further expand our market position in the Asia-Pacific market.
对于我们而言，这次的合作使两家公司、两家公司的股东和雇员都能平等地获益是至关重要的。两家公司的合作将进一步提升我们在亚太市场的市场地位。
